with ASHLEY NORONHA
Aretè Tips & Resources
a private page for the delegates of Asia
Ashley's 9 Elements of a great Pitch
Know Thy Audience
Speak their "language"
Grab attention and show them your "tune" is catchy and deserves to be heard
Find what you have in common and establish a rapport
Thematic, concise, impacting. Paint pictures with words
Lay out the issue
Why should they care about this problem? WIFM?
Lay out the solution
Why is your fix the best?
Call their attention to key messages; prepare the audience for crescendo
Call to Action
What do you want them to do with the information you've provided?
Tie it all up
Thank them while tying into your call to action one last time
* keep in mind, you can interchange the order of these elements as you compose your "song"
BONUS TIP 1: Have a website/page ready, where you have all of the information which you couldn't fit into a 90-second pitch (you don't need a real website for the Challenge)
BONUS TIP 2: Always remember to ask people to spread the word and share your message and resources, through all possible means
Samples of ways to grab attention in your introduction:
Something unexpected - e.g. an unusual fact
A heartwarming story
A suspensful story
Foreshadow what’s to come
Speak to shared human experiences
Ask an intriguing question
Share a provacative personal opinion
Motivate with an inspirational quote
Here are some of my personal favorite quotes:
"Nothing is impossible. The word itself says "I'm possible." — Audrey Hepburn
“Love to be real, it must cost—it must hurt—it must empty us of self. ” — Mother Teresa
“Everything smaller than Heaven bores us because only Heaven is bigger than our hearts.” ― Peter Kreeft
"When we are not sure, we are alive." — Graham Greene
“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, 'I used everything you gave me.” ― Erma Bombeck
“Because “we human beings are imaginative by nature, we cannot choose to live by the routine of the ant-heap. If deprived of the imagery of virtue” – imaginative depictions of the truly good life – “we will seek out the imagery of vice.”
"What lies behind us, and what lies before us are but tiny matters compared to what lies within us. And when we bring what lies within us out into the world, miracles happen." — Henry Stanley Haskins
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them." — Henry David Thoreau
Now, celebrate your hard work!
How to construct a solid argument
BECOME A POWER-LISTENER
S.E.A.R.C.H for understanding
POWER-LISTENING PRO TIPS
10 TIPS TO CONSTRUCT
A SOLID ARGUMENT
1. Keep your points concise
2. Play fair and avoid the strawman
3. Avoid fallacies
4. Make your assumptions clear by distinguishing between fact and assumption
5. Dig up the evidence
6. Share only the evidence your audience* cares about
* review "how to know your audience" from lesson 1
7. Avoid generalizations, be specific
8. Take the Thomas Aquinas approach
- study and deconstruct your opponents' arguments
- take their points of view seriously
9. Remember why you are doing this
- not to crush the opponent, but to lead people to Ultimate Happiness through the Truth, which sets us free
10. Weigh everything you say according to virtue
Common fallacies and how to avoid them:
Differentiating between assumptions & facts:
Ashley Noronha is a speaker, media personality, professor, TV & radio host, and former Vatican Official for Communications, with a heart for helping others. She has coached CEOs, religious leaders, models, spokespersons, musicians and authors.
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