COMMUNICATION
EXCELLENCE 

with ASHLEY NORONHA

Sheet Music

Aretè Tips & Resources
a private page for the delegates of Asia

Ashley's 9 Elements of a great Pitch

Know Thy Audience

  • Speak their "language"

Clapping Audience

Introduction

  • Grab attention and show them your "tune" is catchy and deserves to be heard

Fireworks Show

Phatic Communication

  • Find what you have in common and establish a rapport

Shaking Hands

The Story

  • Thematic, concise, impacting. Paint pictures with words

Pages of Book

Lay out the issue

  • Why should they care about this problem? WIFM?

Mopping the Floor

Lay out the solution

  • Why is your fix the best? 

Image by Basil Samuel Lade

Bridge

  • Call their attention to key messages; prepare the audience for crescendo

Bridge

Call to Action

  • What do you want them to do with the information you've provided?

Public Demonstration

Tie it all up

  • Thank them while tying into your call to action one last time

Romantic Gift

* keep in mind, you can interchange the order of these elements as you compose your "song" 

BONUS TIP 1: Have a website/page ready, where you have all of the information which you couldn't fit into a 90-second pitch (you don't need a real website for the Challenge) 

BONUS TIP 2: Always remember to ask people to spread the word and share your message and resources, through all possible means

Samples of ways to grab attention in your introduction: 

  • Something unexpected - e.g. an unusual fact

  • A heartwarming story

  • A suspensful story

  • Humor

  • Foreshadow what’s to come 

  • Speak to shared human experiences

  • Ask an intriguing question

  • Share a provacative personal opinion

  • Motivate with an inspirational quote

Here are some of my personal favorite quotes: 

"Nothing is impossible. The word itself says "I'm possible." — Audrey Hepburn

“Love to be real, it must cost—it must hurt—it must empty us of self. ” — Mother Teresa

“Everything smaller than Heaven bores us because only Heaven is bigger than our hearts.” ― Peter Kreeft

"When we are not sure, we are alive." — Graham Greene

“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, 'I used everything you gave me.” ― Erma Bombeck

 “Because “we human beings are imaginative by nature, we cannot choose to live by the routine of the ant-heap. If deprived of the imagery of virtue” – imaginative depictions of the truly good life – “we will seek out the imagery of vice.

— Russell Kirk

"What lies behind us, and what lies before us are but tiny matters compared to what lies within us. And when we bring what lies within us out into the world, miracles happen." — Henry Stanley Haskins

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them." — Henry David Thoreau

Now, celebrate your hard work! 

How to construct a solid argument

BECOME A POWER-LISTENER

S.E.A.R.C.H for understanding

Stop

Engage

Acknowledge

Repeat

Clarify

Hone In

POWER-LISTENING PRO TIPS

Objective

Neutral

Concordant

10 TIPS TO CONSTRUCT

A SOLID ARGUMENT

1. Keep your points concise  

2. Play fair and avoid the strawman

3. Avoid fallacies

4. Make your assumptions clear by distinguishing between fact and assumption

5. Dig up the evidence

6. Share only the evidence your audience* cares about

* review "how to know your audience" from lesson 1

7. Avoid generalizations, be specific

8. Take the Thomas Aquinas approach

study and deconstruct your opponents' arguments

- take their points of view seriously 

9. Remember why you are doing this

- not to crush the opponent, but to lead people to Ultimate Happiness through the Truth, which sets us free

10. Weigh everything you say according to virtue

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MEET ASHLEY

Ashley Noronha is a speaker, media personality, professor, TV & radio host, and former Vatican Official for Communications, with a heart for helping others. She has coached CEOs, religious leaders, models, spokespersons, musicians and authors. 

. Click below to meet Ashley. 

MEET ASHLEY

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